PR and Blogs
Wanted to add one more point. Don't assume that every blogger has the same set of standards. If it's important to you, make sure that you establish any restraints prior to the interview.
I've never backed away from a promise I made, but if I did I'd expect to be called on it.
There's a difference of sending me potential stories for the latest product you're trying to plug, and pitching me. 95% of the emails I get are just standard press release stuff with some multimedia attached. But I'm more interested in the 5% which take the time to talk to me over the phone and find out what drives me to write the blog. That's not to say I don't want the standard PR stuff, but the stuff with the benes or first mover information will get more play from me.
At The Disney Blog, I'm at the mercy of inside sources, PR people, what's been reported on other blogs, and my own detective work, for my posts. Believe it or not, that's the order I listen to them as well. A real sneaky PR person would pretend to be an inside source and control the conversation that way. (just be prepared to be found out)
Marketing Begins At Home (presenter)
"Hey there!"
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